Conrad Legacy Group

PROJECT SERVICES

Branding

PROJECT DETAILS

This was another very special project for me. My friend and former corporate marketing colleague, Katie Conrad, took over the family real estate business alongside her husband when her mother-in-law and brother-in-law were tragically killed in a car accident. Her mother-in-law, Kim Conrad, was so well-loved in the community, and she was known for her big heart and sweet spirit that helped make her real estate business so successful. To honor her legacy, Katie and her husband decided to carry on the family business under the new team name, Conrad Legacy Group.

For the branding of this very special project, I knew I wanted to incorporate a unique design with the letters of C, L and G. When it came to creating brand elements, I also knew I wanted to create a sub-mark that incorporated a lake graphic because of their location. For the color palette, we went with muted blue/green colors and a splash of salmon pink giving it a modern lake cottage vibe.