The Succulent Shop

PROJECT SERVICES

Branding + SEO + Website

PROJECT DETAILS

The Succulent Shop is a boutique plant shop located in Broken Arrow, Oklahoma. They had a pop-up shop model for a few years and decided to open up a brick and mortar store in 2020. The shop owners were okay with scrapping their original branding for the release of their new store since it was a completely different business model than what they had in years past.

Developing a new brand from scratch is always fun, and it helped that the shop owners had a distinct vision. The challenge was blending art deco and earthy, natural vibes. But, a few proposed designs and revisions later — we nailed down the design and the result was something we were all very pleased with. The hexagon inspiration came from a tile they used in their bar area. I originally recreated a digital version of the tile, but I wasn’t a fan of how it played well with other graphic elements. So, in an effort to create a pattern that had some sort of meaning, I came up with a design that incorporated the business monogram (TSS) in a very subtle way. The sun graphic is intentional given the fact that they are a plant shop that sells succulents that require sun (and lots of it) to live. The broken arrow is also meaningful in the sense that the town in which they are located is actually called, Broken Arrow.