Justified Active Gear

PROJECT SERVICES

Branding + SEO + Website

PROJECT DETAILS

Justified Active Gear is a Christian clothing line + team gear management platform. When I first learned about Justified Active Gear, I wasn’t sure Beyond Design Co. would be the right fit. But, after learning more about their mission, I immediately knew they were a business I wanted to work with. Justified’s mission is to provide athletes with high-quality apparel, at an affordable price all because of a greater purpose. While working on the Justified Active Gear project I was definitely pushed out of my comfort zone because I am quite possibly the least sporty gal out there (I mean, take a look at my own branding 😉). But, this specific project really challenged me (in the best ways) to come up with something that felt edgy, sporty, modern, and fun.

Everything about this brand, website, and SEO strategy was intentional. From researching the best keywords to rank for to distilling their value proposition to finding a way to keep their original logo intact but build on their brand to make it more cohesive. Thank you, Justified Active Gear, for trusting me with your brand, business, and online store. It has been so fun and I cannot wait to see where this takes you all.