Danielle Throckmorton & Reach Retreat

PROJECT SERVICES

Branding + SEO + Website

PROJECT DETAILS

I met Danielle through The Treasury as well! We got to know each other after being in two Good Company groups. We swapped ideas, shared the struggles of entrepreneur world and genuinely got to know each other. Over time, I decided to sign up for her VIP day, which was incredibly helpful for my business! And, she decided to hire me for her personal brand and website. She was also open to slightly modifying the brand for Reach Retreat, so we fit that into the project and also designed an official landing page for it that will work for years to come.

The biggest challenge with this project was marrying the Danielle Throckmorton and Reach Retreat brands while also simultaneously giving them their own independent aesthetic. We used the same color palette and fonts across both brands, but when designing out the web pages, I was careful to make sure we prioritized certain colors/fonts over others to differentiate the two.

From a messaging perspective, after hiring Danielle for a VIP Day, I knew exactly what we needed to accomplish. So, we used a lot of copy geared towards helping the entrepreneur feel less overwhelmed. Danielle’s strong-suit is being organized, responsive, structured and efficient. I asked her to take the Strength Finders test, and lo and behold (my intuition was right), the bulk of her best strengths all fall under the execution umbrella. So, I did my best to write copy that was geared around explaining how her greatest strengths can often times be the most valuable help to a struggling entrepreneur who simply doesn’t know where to start.

So, friends! Go take a look at her new website! And, if you’re like me and are so tired of entrepreneur overwhelm, hire her too! I promise, you won’t regret it!